by Brandon Lewis and Wendy Wilde KTOE Radio Mankato News
Greater Mankato Area United Way is gearing up for a new approach to drawing in younger workers to join generous baby boomers in 2016 campaign.
“Most of them were very big givers, and still are. But they will enter that retirement phase. The younger generation is as effected as my generation at that age. As we go into 2016, maybe we’re just going to have to deploy how United Way gets that message out and gets that awareness.”
United Way President Barb Kaus says new technology will help with the new focus.
“Those are individuals that are in college age. The young professionals that are in the workforce. How do we relate to them? How do they want to be communicated with? We’re looking at redoing our website. We’re doing a whole overall strategic look at where United Way is today, and where we need to be to stay strong in the future.”
The 2015 campaign came in slightly short of its goal of $2,040,000. Kaus says one out of every three people in the Mankato region have been touched in some way by the United Way or its member organizations.
Greater Mankato Area United Way supports 52 programs and initiatives within 34 nonprofit partner agencies.
2016 Greater Mankato United Way Campaign Chair Todd Snell challenges young workers to expand leadership and giving as baby boomers age and begin to retire.
Greater Mankato United Way President Barb Kaus (above) says a new push to social media will be heralded in this year.
Kaus talks with 2015 Campaign Chair Kay Wallerich.